Why we exist
A note from our founder
A little over a year ago, my mother called me, shaking. She'd just hung up on me — except it wasn't me. It was my voice, cloned by AI from a video I'd posted, begging her to send money for an emergency. She came within one phone call of wiring her savings to a stranger.
When I went looking for help, everything I found was either terrifying or written for IT experts. Nothing was calm, clear, and made for ordinary families like mine — the kind of plain advice you could hand to a parent and they'd actually use it.
So I started writing it down myself: the simple defenses, the exact words to say on a suspicious call, the settings to change. Friends asked for copies. Then their parents asked. That quiet stack of notes became The Safety Brief.
What we are — and what we're not. We are a small team that reads the FBI and FTC warnings so you don't have to, and turns them into steps anyone can follow, in large print, with no jargon. We are not a bank, a government agency, or law enforcement — and we will never pretend to be. We just want fewer families to get the call my mother got.
Everything we publish has to pass one test: would I give it to my own mum? If the answer's no, it doesn't go out.
Thank you for being here. If something ever doesn't feel right — a text, an email, a call — that instinct is worth listening to, and we're here to help you check it.
— Ellen Marsh
Founder, The Safety Brief
Start with the free safe word
The single most effective defense against an AI voice-cloning call takes three minutes to set up with your family.
Get the free Safe Word sheet →